The Upfront Podcast
Welcome to The Upfront Podcast, where you can listen to compelling in-depth, honest, and thought-provoking conversations with international guests from all walks of life.
The aim is to raise awareness and amplify the voices of change-makers, thinkers, experts, leaders, and community influencers, to discuss current events, share personal stories, answer uncomfortable questions, and have upfront discussions important to our lives and society because knowledge truly is power.
This podcast covers topics people typically do not discuss, including societal fragmentation, politics, relationships, mental health, religion, community, civil rights, and lifestyle.
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The Upfront Podcast
Maysa Resende | Challenging The Beauty Industry
Maysa Resende is originally from Brazil, and she moved to Israel in 2016 to do her Ph.D. in Biotechnology Engineering at Ben Gurion University (BGU). She is currently a postdoctoral fellow at Tel Aviv University (TAU), and during the pandemic, she founded a brand of natural and sustainable cosmetic bars called "Bars from Mars".
We are talking about consumer behavior, greenwashing, the impact on sales through “clean” claims, and what natural and chemical ingredients in cosmetics mean. Maysa will also share what it took to establish a sustainable brand of her own.
Find Maysa on Instagram or on Facebook.
Find the "Bars from Mars" at https://barsfrommars.com, and on Facebook or Instagram.
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