Eitan Chitayat
Eitan Chitayat is a creative director, copywriter, and brand-builder, and founder of the Natie Branding Agency in Tel Aviv. Eitan has been delivering branding campaigns for B2C and B2B clients for over 25 years. He has lived in Hong Kong, London, Tel Aviv, New York, and Boston, working with clients such as Google, Volkswagen, American Express, and Toyota, as well as Israeli companies like Amdocs, NICE, The Jewish Agency for Israel, and Taglit. In 2015, he created the viral video "I'm That Jew" which has been viewed over 15 million times on various platforms. He also gave a TED talk about why he created the piece. He's consistently been an advocate for Israel and the Jewish People, gaining a following on social media, but since October 7th he has dedicated all of his time to fighting Jew hatred and anti-semitism, focusing on building Jewish pride. Eitan has